Identity
Beauty Awards
A luxury international beauty competition celebrating talent, creativity, education and identity within the PMU, lashes and brows industry.
Join beauty professionals from across Europe and beyond.
- International Judges
- Live Demonstrations
- Networking & Gala Evening
- Online & Live Categories
INTERNATIONAL BEAUTY CHAMPIONSHIP
PMU Categories | Lashes Categories | Brows Categories
- Day 1 — Championship & Demo Zone
- Day 2 — Congress | Demo Zone | Gala Evening | Awards Ceremony
- Open Registration: 25 May 2026
- Online Format: 25 November 2026
- Online Registration Deadline
- Online Winners Announcement: 6 December 2026 on Instagram
- Live Format: 5–6 December 2026
- Stage Hotel Prague, Prague, Czech Republic
Online Format
Compete from any country in the world, no travel to Prague required. Submit your work digitally and be judged by an international panel of experts.
What to Submit
- One full-face video before the procedure
- One full-face video after the procedure
- One photo before the procedure
- One photo after the procedure
- Four to five detailed close-up photos of the final result
How It Works
All entries are evaluated by an international jury through a secure online judging system. Winners will be announced during the live event in Prague.
Authenticity of all work is strictly verified via full-face video evidence.
Key Dates
Registration is open for competitors only. View competition rules
Live Format
Two unforgettable days of competition, education and celebration in the heart of Prague. Join us for live demonstrations, hands-on championship rounds and a luxury gala evening.
Championship & Demo Zone
- [Time TBC] [Event description placeholder]
- [Time TBC] [Event description placeholder]
- [Time TBC] Live competition — all categories
Demo Zone · Congress · Gala Evening
- [Time TBC] [Event description placeholder]
- [Time TBC] Congress sessions
- Evening Award Ceremony & Gala Evening
Venue
Stage Hotel Prague
[Full address placeholder]
Public tickets are not yet available. Register to compete or check back soon for guest tickets.
Live Competition Categories
Choose your discipline and level. Whether you are just starting out or have years of experience, there is a category for you — both online and live.
Powder Brows
180 Minutes / 3 HoursHairstrokes Brows
180 Minutes / 3 HoursMicroblading Brows
180 Minutes / 3 HoursFull Lips
180 Minutes / 3 HoursShading Eyeliner
150 Minutes / 2.5 HoursLatex
120 Minutes / 2 HoursNatural Classic
120 Minutes / 2 Hours2–8D Volume
150 Minutes / 2.5 HoursMega Volume
180 Minutes / 3 HoursFree Style (Lash Art) Mystical Identity
150 Minutes / 2.5 HoursLash Lifting
90 Minutes / 1.5 HoursBrow Architecture – Brow Styling & Shaping
90 Minutes / 1.5 HoursRegistration is open for competitors only. Check the rules before registering.
Judges
Our panel of world-renowned experts will evaluate all entries with fairness, precision and years of industry experience.
Grand Judges
PMU
Martyna Bogulak
Poland
Aleksandra Czarnacka
Poland
Jelena Mitar
Croatia
Silvia Urvinitková
Slovak Republic
Andreea Muresan
RomaniaLashes
Lucia Hraško
Slovak Republic
Šárka Kúdelová
Czech Republic
Eliška Haraštová
Czech Republic
Justina Sink
Lithuania
Caroline Gaglio
ItalyBrow Lamination
Denisa Birošová
Slovak RepublicJudges
Lashes
Patrícia Hudáková
Slovak Republic
Denitsa Marinova
BulgariaBrow Lamination
Myron Macaraig
GreeceLash Lifting & Brow Lamination
Milena Julia Lakomska
GermanyJudge panel will be announced in full by 24/05/2026.
Demo Speakers
Industry-leading professionals sharing their techniques, insights and creative vision through live demonstrations at Stage Hotel Prague.
More speakers to be announced. Full schedule coming soon.
Speakers
Leading voices in the beauty industry sharing knowledge, techniques and vision. International experts presenting the latest trends in PMU, lashes and brows.
Violeta Onea
International PMU Trainer 4D Brows · Eyeliner Shading · Full LipsFounder of the Violeta Onea Beauty Concept Academy and creator of the 4-Dimensional Eyebrow Technique. Active in the beauty industry since 2013, she has developed her own educational system with specialised professional manuals.
- Winner of WULOP Romania 2025
- Finalist — WORLD PMU INDUSTRY CONVENTION, Munich
- Organizer — PMU LARGEST CONFERENCE ONLINE
- Judge at INTRIGO World Championship
Marianna Czerniak
PMU Specialist & Trainer Misty Eye · Lift Eye · Eyelid PigmentationAn economist, linergist and cosmetologist by training; an artist by passion; a perfectionist by nature. For 15 years she has been shaping the PMU industry, n raising standards of quality and education. Creator of the innovative “Misty Eye” and “Lift Eye” techniques.
- Multiple Permanent Makeup Champion — Permanent Eyeliner
- International Speaker & Juror
- Pioneer of current eyelid pigmentation trends
- One of the best trainers in the field
Světlana Meshko
Digital Creator & Entrepreneur Creator Space Academy · Mobile ApplicationDigital creator, entrepreneur, and the founder of the Creator Space Academy and mobile application. Her greatest strengths are highly creative and original videos, and she shares these skills, ideas, and expertise with hundreds of students.
Lenka Šefčíková
Professional Piercer & Tattoo Artist Piercing · Tattoo · Education · MentorshipProfessional piercer and tattoo artist with many years of experience. Owner of LENOX Studio (formerly Studio Marlen) and founder of Piercing School. Specialist in hygiene, precision techniques, and an individual approach. Mentor focused on mindset development, business growth, and personal development.
- Founder & Instructor — Piercing School
- Owner — LENOX Studio (formerly Studio Marlen)
- Hundreds of piercings performed; countless clients helped discover their style and self-confidence
- Educator emphasising mindset, confidence, client communication, and long-term professional growth
More speakers will be announced soon.
Rules
Fair play and transparency are at the heart of IDENTITY. Please review the rules for your chosen format carefully before registering.
Submission Requirements
Each participant must submit the following evidence for every entry:
- Full-face video Before the procedure
- Full-face video After the procedure
- Photo Before the procedure
- Photo After the procedure
- 4–5 detailed close-up photos Of the final result, showing texture and symmetry, taken immediately after the procedure.
Authenticity Policy
Photos and videos must not contain any retouching, filters or post-processing. If retouching or filters are detected, the participant will be disqualified immediately without right of appeal.
Judging Process
All online entries are evaluated by an international jury through a secure online judging system. Scores are final and non-negotiable. Winners will be announced via Instagram on 06/12/2026 during the live event in Prague.
Time Limits
Each competition category has a fixed time limit. Once the time limit ends, the participant must immediately put down the working tool, regardless of whether the work is completed or not.
Competition Conduct
- During the competition, no judges are present at the workstations except for the hygiene judge.
- The hygiene judge only supervises hygiene standards and work safety.
- The organiser is not present at the competition workstations during the competition.
- Participants must bring their own tools and materials unless otherwise specified.
Disqualification
Any participant found violating time limits, interfering with other competitors, or receiving external assistance will be disqualified immediately. The jury’s decision is final.
Questions? Contact us at info@identitybeautyawards.com
Entry Fees
Registration is currently open for competitors only. Select your format and the number of categories you wish to enter.
Compete From Anywhere
Submit your work digitally. Judged by an international panel.
Championship in Prague
Two days of live competition, demos and networking at Stage Hotel Prague.
The Full Experience
Maximise your chances. Compete online and live in Prague.
Competition Prices — IDENTITY International Beauty Awards 2026
Participant (Competitor)
Live Participation (Prague)
Non-Competitor VIP Pass
Public guest tickets are not yet available. Check back soon or follow us on Instagram for updates.
Sponsors
IDENTITY International Beauty Awards 2026 is proud to be supported by leading brands in the beauty industry.
Interested in becoming a sponsor? Contact us at info@identitybeautyawards.com
Registration
Register for the Identity Beauty Awards 2026. Choose your format, level and categories below. Once submitted, our team will contact you with payment details.